Who doesn’t want the easy ride? The problem is, unless you’re incredibly lucky, there is no such thing. I had a prospect recently on a Friday who wanted a detailed, strategic marketing proposal – with full pricing – on the following Monday. The request was close to being unreasonable, but I recognized it as a
Tag Archives: writing
An executive I know sends a personal note every time he has contact with a client, a friend, a business acquaintance. Every time. Overkill?
In George Lois’ new book, Damn Good Advice (for People with Talent!), he offers stimulating ideas on how to create and sell big ideas. Here’s my favorite of his pointers: