Tag Archives: marketing

30 Oct
Pinterest Marketing Campaign Study: Peugeot

Last week, I dicussed the Pinterest Marketing Campaign of the clothing company Guess. Using a campaign designed around contest that involved pinning images of colorful clothing, Guess brought brand awareness to Pinterest while also directing traffic to their website. Another company that used Pinterest for a similar purpose is the French car maker Peugeot, whose Panama unit recently

25 Oct
The Women Behind Gatorade

The preferred sports drink of professional athletes and construction workers, is branded by a team of women According to Gatorade’s VP of Marketing, Morgan Flatley,This came as a bit of a surprise to me. “Women tend to lead differently than men. They bring a more inclusive and consensus-building style, which has worked really well for this

11 Sep
Think like your customers.

Most companies I know would love to be the “Nordstrom” of their industry. Everybody knows what that means. But many only have an inkling of the principles behind Nordstrom’s phenomenal customer service. I had my own experience with their legendary service just two weeks ago. While trying on a dress, sixty dollars cash slipped out


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