Tag Archives: marketing

02 Apr
Weight Watchers reaches for higher hanging fruit with new marketing.

Sex sells — or at least that’s what the marketers at Slim Fast have been told. The household name weight loss drink launched a new series of ads this week, touting the benefits of weight loss when it comes to the bedroom. Interestingly enough, its competitor, Weight Watchers, has adopted a more holistic marketing campaign

14 Mar
Data is not insight.

Using statistics to support marketing strategy is nothing new. We marketers try to create messages that appeal to our clients’ customers, so the more we know about what their customers want, the better our messages, right? Not so much. While good data supplies important information and can certainly help avoid risk, it’s just not the

07 Mar
Back to basics.

Sometimes it’s hard to recognize the marketing world today. We see companies and brands forget their roots, getting so caught up in the hype of digital and social, the radical and influential — they forget the simple things. They drive policies and procedures into their employees to the point where they lose their ability to

05 Mar
Is Gamification for you?

We recently discussed the matter of e-commerce and whether it’s right for every brand. Today, I thought we’d take the digital discussion to the next level and raise the issue of gamification. Gamification is a way for brands to offer awards, badges and other fun ways to reward and recognize influencers, through mobile apps and

28 Feb
Will e-commerce enhance your brand?

It almost seems laughable, the debate of whether or not a retailer would have an e-commerce site in 2013, but the truth is that many well-known brands have yet to cross over to the online retail world. From discount retailers like TJ Maxx to luxury brands like Hermes, there are still plenty of retailers that

26 Feb
Coke is still it.

In its new “Come Together” campaign, Coke has — intentionally or not — put itself at the front of the country’s obesity epidemic. It’s a conversation that the company can in no way control so rather than go on the defense, Coke has decided to step up and become a part of that conversation. Like the

21 Feb
For starters, let’s just talk.

It may be a modern world, but some things never change. Last week I got a call from a CEO wanting to discuss adding social media to his marketing mix. But when I arrived, I realized this particular CEO wasn’t really interested in social media at all. He was just convinced he had to be


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