I once had a client who got very excited about the process of rebranding: the ideas, the concepts, the new logo, the new website, the new ads, the photography. But when it came to actually implementing a strategy, her eyes glazed over. The tedious process of a media strategy, the sometime onerous details of social
Tag Archives: marketing
If the employees who answer your company’s phone can’t help, don’t let them pretend that they can.
Seth Godin recently delineated 6 rules for treating inbound customer calls with respect. It’s delightful reading, especially his idea to “have a bright red light flash on the CEO’s desk whenever anyone, anywhere, is on hold for more than 5 minutes. If it gets to seven, have the call automatically route
Last weekend my son graduated from Loyola Law, and the keynote speaker reminded us of Aristotle’s directive to influence the listener when making an argument. Ethos, Logos, Pathos, the speaker repeated. In contemporary language: credibility, logic and motivation. As I listened to his challenge to his audience, I thought, Isn’t this a wonderful credo for
Uh oh. I just realized that if I don’t hurry up, I might take more than ten minutes to think things through. Don’t stop. Not even for a minute. To contemplate an answer. To put a thought together. Then what? Will Katherine Waddell Consulting get a reputation for moving too slowly?
As if test scores, student loans and letters of recommendation weren’t enough, business schools are now looking at students’ EQ, or emotional intelligence, to decide which future M.B.A. hopefuls will make the cut. A recent article in the Wall Street Journal notes that many companies select for top talent with this
Melissa Mayer isn’t the only CEO shaking up the culture of her company. Bob Flexon, CEO of Dynergy, started with $5 million in savings when he moved from fancy headquarters to a single open floor in a new building and swapped private offices for cubicles. But that was just a start. “Among other changes, he
Last year we heard about how Jim Beam CEO Fred Noe got a tattoo for his customers (really!) and now the spirit maker is creating a buzz again after global CMO Kevin George decided to take boardroom business back to the classroom. The headline for a recent story in Ad Age
Author Seth Godin recently wrote a blog post about what it means to set boundaries in business. He calls it Avoiding the custom bully. While we all want to provide the best service possibly to our customers, we must keep in mind that promising what the rules are is far more useful
Take a moment to think about your family photo albums. Now think about the photos on your iPhone….your computer…your Facebook page….sitting in your digital camera. And what about before the digital world…the rolls of film left undeveloped? It’s a problem that brands like Kodak and Fujifilm were unable to solve yet digital photography website
If marketers are so good at inspiring people to change behaviors, why not put marketers in charge of the government? This opinion piece by John Coleman in Advertising Age stuck me as a interesting approach to the problems facing all of us. Coleman states that as marketers, we inspire people to