Tag Archives: marketing

01 Aug
If the employees who answer your company’s phone can’t help, don’t let them pretend that they can.

Seth Godin recently delineated 6 rules for treating inbound customer calls with respect. It’s delightful reading, especially his idea to “have a bright red light flash on the CEO’s desk whenever anyone, anywhere, is on hold for more than 5 minutes. If it gets to seven, have the call automatically route

11 Jun
Ethos. Logos. Pathos.

Last weekend my son graduated from Loyola Law, and the keynote speaker reminded us of Aristotle’s directive to influence the listener when making an argument. Ethos, Logos, Pathos, the speaker repeated. In contemporary language: credibility, logic and motivation. As I listened to his challenge to his audience, I thought, Isn’t this a wonderful credo for

06 Jun
Why is there never enough time to do it right, but always enough time to do it over?

Uh oh. I just realized that if I don’t hurry up, I might take more than ten minutes to think things through. Don’t stop. Not even for a minute. To contemplate an answer. To put a thought together. Then what? Will Katherine Waddell Consulting get a reputation for moving too slowly?

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  • 07 May
    No cell phones during meetings? Talk about a culture change.

    Melissa Mayer isn’t the only CEO shaking up the culture of her company. Bob Flexon, CEO of Dynergy, started with $5 million in savings when he moved from fancy headquarters to a single open floor in a new building and swapped private offices for cubicles. But that was just a start. “Among other changes, he

    23 Apr
    Why does Shutterfly succeed while Kodak flails?

    Take a moment to think about your family photo albums. Now think about the photos on your iPhone….your computer…your Facebook page….sitting in your digital camera. And what about before the digital world…the rolls of film left undeveloped? It’s a problem that brands like Kodak and Fujifilm were unable to solve yet digital photography website


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