Tag Archives: KW Consulting

28 Feb
Will e-commerce enhance your brand?

It almost seems laughable, the debate of whether or not a retailer would have an e-commerce site in 2013, but the truth is that many well-known brands have yet to cross over to the online retail world. From discount retailers like TJ Maxx to luxury brands like Hermes, there are still plenty of retailers that

26 Feb
Coke is still it.

In its new “Come Together” campaign, Coke has — intentionally or not — put itself at the front of the country’s obesity epidemic. It’s a conversation that the company can in no way control so rather than go on the defense, Coke has decided to step up and become a part of that conversation. Like the

21 Feb
For starters, let’s just talk.

It may be a modern world, but some things never change. Last week I got a call from a CEO wanting to discuss adding social media to his marketing mix. But when I arrived, I realized this particular CEO wasn’t really interested in social media at all. He was just convinced he had to be

17 Jan
Expand your brand with experience marketing

We talk a lot about “Do-good” marketing but a recent article in Ad Age makes a prediction that experiences are where the marketing world is heading in 2013. One of the most popular examples of this at the moment is MasterCard’s Priceless Cities program where in Chicago members are offered the


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