Tag Archives: KW Consulting

14 Mar
Data is not insight.

Using statistics to support marketing strategy is nothing new. We marketers try to create messages that appeal to our clients’ customers, so the more we know about what their customers want, the better our messages, right? Not so much. While good data supplies important information and can certainly help avoid risk, it’s just not the

12 Mar
What are you willing to give up?

Yahoo’s CEO Marissa Mayer caused more than a stir when she banned telecommuting for workers. The backlash was fast and ferocious, especially from critics who were quick to accuse her of turning back the clock on workplace flexibility for working moms. Let’s be honest here. People telecommute so they can reduce the conflict between work

07 Mar
Back to basics.

Sometimes it’s hard to recognize the marketing world today. We see companies and brands forget their roots, getting so caught up in the hype of digital and social, the radical and influential — they forget the simple things. They drive policies and procedures into their employees to the point where they lose their ability to

05 Mar
Is Gamification for you?

We recently discussed the matter of e-commerce and whether it’s right for every brand. Today, I thought we’d take the digital discussion to the next level and raise the issue of gamification. Gamification is a way for brands to offer awards, badges and other fun ways to reward and recognize influencers, through mobile apps and


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