Tag Archives: how to

14 Mar
Data is not insight.

Using statistics to support marketing strategy is nothing new. We marketers try to create messages that appeal to our clients’ customers, so the more we know about what their customers want, the better our messages, right? Not so much. While good data supplies important information and can certainly help avoid risk, it’s just not the

12 Feb
The cost of saying “yes.”

Driven people are “yes” people. The employees you can rely on. The clients who are game to take on a new challenge. The friend who will be there no matter what. But life is about balance. Checks and balances. When we say “yes” to one thing, we always have to say “no” to another (even

07 Oct
S-E-O so simple

It seems like everywhere you turn lately, there’s a discussion about SEO. While one source says it’s critical to success, another says it’s a thing of the past. But maybe you’re just wondering what it IS. SEO is an acronym for Search Engine Optimization which is the process of improving visibility of online content in

02 Oct
Ask Questions, Raise Eyebrows

Picture a group of faces. They have their eyebrows raised. What does that say to you?  Simply put, it means they want to know more. Now picture those same faces, this time with furrowed eyebrows, like they’re saying “Don’t waste my valuable time.” If your audience’s eyebrows go down, it means they are shutting you down. They don’t


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