Who doesn’t want the easy ride? The problem is, unless you’re incredibly lucky, there is no such thing. I had a prospect recently on a Friday who wanted a detailed, strategic marketing proposal – with full pricing – on the following Monday. The request was close to being unreasonable, but I recognized it as a
Tag Archives: experience
Unfortunately, it comes not from me, but from one of my favorite bloggers, Seth Godin. In my work with Butler University undergrads, I’m often frustrated by college age students who simply have no idea of how tough it can be to be seen as productive in the first days or months of a new job.
If only I’d known more about Navy Seal training when raising my kids. Adm. William H. McRaven, ninth commander of US Special Operations Command, talked about this life lesson in his commencement address at the University of Texas.(The University of Texas slogan is “What starts here changes the world.”) Every morning
We talk a lot about “Do-good” marketing but a recent article in Ad Age makes a prediction that experiences are where the marketing world is heading in 2013. One of the most popular examples of this at the moment is MasterCard’s Priceless Cities program where in Chicago members are offered the
Let’s face it, we don’t reach a certain level of success by having bad ideas. It’s our experience that makes us an expert in our field or valued by our clients. But it’s also important to remind ourselves occasionally that, like our kids like to say, we don’t know it all and we don’t always