Tag Archives: consulting

07 Mar
Back to basics.

Sometimes it’s hard to recognize the marketing world today. We see companies and brands forget their roots, getting so caught up in the hype of digital and social, the radical and influential — they forget the simple things. They drive policies and procedures into their employees to the point where they lose their ability to

21 Feb
For starters, let’s just talk.

It may be a modern world, but some things never change. Last week I got a call from a CEO wanting to discuss adding social media to his marketing mix. But when I arrived, I realized this particular CEO wasn’t really interested in social media at all. He was just convinced he had to be


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