Unfortunately, it comes not from me, but from one of my favorite bloggers, Seth Godin. In my work with Butler University undergrads, I’m often frustrated by college age students who simply have no idea of how tough it can be to be seen as productive in the first days or months of a new job.
Tag Archives: consultant
Author Seth Godin recently wrote a blog post about what it means to set boundaries in business. He calls it Avoiding the custom bully. While we all want to provide the best service possibly to our customers, we must keep in mind that promising what the rules are is far more useful
We recently discussed the matter of e-commerce and whether it’s right for every brand. Today, I thought we’d take the digital discussion to the next level and raise the issue of gamification. Gamification is a way for brands to offer awards, badges and other fun ways to reward and recognize influencers, through mobile apps and
It almost seems laughable, the debate of whether or not a retailer would have an e-commerce site in 2013, but the truth is that many well-known brands have yet to cross over to the online retail world. From discount retailers like TJ Maxx to luxury brands like Hermes, there are still plenty of retailers that
In its new “Come Together” campaign, Coke has — intentionally or not — put itself at the front of the country’s obesity epidemic. It’s a conversation that the company can in no way control so rather than go on the defense, Coke has decided to step up and become a part of that conversation. Like the
There’s a saying that goes, “You’re only as old as you feel.” And how do we stay young? We act young. It’s how 162 year-old company American Express has remained relevant in today’s market and remained one of the top-ranked credit card issuers in the world. As this recent article from