Yahoo’s CEO Marissa Mayer caused more than a stir when she banned telecommuting for workers. The backlash was fast and ferocious, especially from critics who were quick to accuse her of turning back the clock on workplace flexibility for working moms. Let’s be honest here. People telecommute so they can reduce the conflict between work
Some brands engage customers. Others go to extremes. Fred Noe, the CEO of Jim Beam knows a lot about his customers. His recent book “Beam Straight Up” includes knowing your customers as one of the five keys to the success and longevity of the Jim Beam brand. The others? Quality, Consistency, Discipline and Focus. But
I recently wrote about How to Make Your Brand Stand Out from the Chaos through your logo. While your logo is the most obvious way for the world to identify your brand, there’s more you can do to get your brand noticed. Branding is more than graphic design, marketing materials and visual identity. It starts with you.