Tag Archives: business

11 Jun
Ethos. Logos. Pathos.

Last weekend my son graduated from Loyola Law, and the keynote speaker reminded us of Aristotle’s directive to influence the listener when making an argument. Ethos, Logos, Pathos, the speaker repeated. In contemporary language: credibility, logic and motivation. As I listened to his challenge to his audience, I thought, Isn’t this a wonderful credo for

06 Jun
Why is there never enough time to do it right, but always enough time to do it over?

Uh oh. I just realized that if I don’t hurry up, I might take more than ten minutes to think things through. Don’t stop. Not even for a minute. To contemplate an answer. To put a thought together. Then what? Will Katherine Waddell Consulting get a reputation for moving too slowly?

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  • Blog, Business 101
  • 14 Mar
    Data is not insight.

    Using statistics to support marketing strategy is nothing new. We marketers try to create messages that appeal to our clients’ customers, so the more we know about what their customers want, the better our messages, right? Not so much. While good data supplies important information and can certainly help avoid risk, it’s just not the

    12 Mar
    What are you willing to give up?

    Yahoo’s CEO Marissa Mayer caused more than a stir when she banned telecommuting for workers. The backlash was fast and ferocious, especially from critics who were quick to accuse her of turning back the clock on workplace flexibility for working moms. Let’s be honest here. People telecommute so they can reduce the conflict between work

    07 Mar
    Back to basics.

    Sometimes it’s hard to recognize the marketing world today. We see companies and brands forget their roots, getting so caught up in the hype of digital and social, the radical and influential — they forget the simple things. They drive policies and procedures into their employees to the point where they lose their ability to

    12 Feb
    The cost of saying “yes.”

    Driven people are “yes” people. The employees you can rely on. The clients who are game to take on a new challenge. The friend who will be there no matter what. But life is about balance. Checks and balances. When we say “yes” to one thing, we always have to say “no” to another (even


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