04 Dec
A leap of faith and a story of risktaking.

They were the croaks heard ’round the world. On January 29, 1995, Budweiser ran their new ‘Frog’ commercial in the A1 spot of Super Bowl XXIX. It wasn’t the brand’s usual approach, but the traditional Budweiser ads weren’t going to sell beer to the intended market of fresh-faced twenty-five year olds. As one Fast Company