Any brand is only as strong as its weakest link. The question is: How do we grow and adopt our brand? As I wrap up this blog post series today, I want to talk about two things that are non-negotiable when it comes to branding – consistency and authenticity. More often than not, a lot
Tag Archives: Branding
I recently wrote about How to Make Your Brand Stand Out from the Chaos through your logo. While your logo is the most obvious way for the world to identify your brand, there’s more you can do to get your brand noticed. Branding is more than graphic design, marketing materials and visual identity. It starts with you.
Last week, I had the honor of speaking to 100+ of my client Brooksource’s top recruiters at their national conference. Standing in front of them at the Omni Hotel, I couldn’t help but notice the enthusiasm and energy in this young group (average age 26). So much for what Fast Company calls “Generation Flux” –