Tag Archives: Branding

20 Nov
Give Joy.

“It’s not just the things we do at the holidays. It’s the holiday things we do all year.” Not many companies measure success by how much they can give away, but six years ago Toms brought a novel idea to the retail world. They started with giving away a pair

30 Oct
Pinterest Marketing Campaign Study: Peugeot

Last week, I dicussed the Pinterest Marketing Campaign of the clothing company Guess. Using a campaign designed around contest that involved pinning images of colorful clothing, Guess brought brand awareness to Pinterest while also directing traffic to their website. Another company that used Pinterest for a similar purpose is the French car maker Peugeot, whose Panama unit recently

25 Oct
The Women Behind Gatorade

The preferred sports drink of professional athletes and construction workers, is branded by a team of women According to Gatorade’s VP of Marketing, Morgan Flatley,This came as a bit of a surprise to me. “Women tend to lead differently than men. They bring a more inclusive and consensus-building style, which has worked really well for this


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