Tag Archives: Branding

23 Apr
Why does Shutterfly succeed while Kodak flails?

Take a moment to think about your family photo albums. Now think about the photos on your iPhone….your computer…your Facebook page….sitting in your digital camera. And what about before the digital world…the rolls of film left undeveloped? It’s a problem that brands like Kodak and Fujifilm were unable to solve yet digital photography website

07 Mar
Back to basics.

Sometimes it’s hard to recognize the marketing world today. We see companies and brands forget their roots, getting so caught up in the hype of digital and social, the radical and influential — they forget the simple things. They drive policies and procedures into their employees to the point where they lose their ability to

28 Feb
Will e-commerce enhance your brand?

It almost seems laughable, the debate of whether or not a retailer would have an e-commerce site in 2013, but the truth is that many well-known brands have yet to cross over to the online retail world. From discount retailers like TJ Maxx to luxury brands like Hermes, there are still plenty of retailers that

08 Jan
How a 156 year old company appeals to a wider and younger audience

In 2009, Burberry was one of the first fashion houses to live-stream a runway show. Look back to 1856, and it was a company that supplied British explorers with coats and tents for polar expeditions. So how did Burberry survive and maintain a high-level of success after 156 years? By remaining relevant. Chief Creative Officer,


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