Tag Archives: audience

12 Feb
The cost of saying “yes.”

Driven people are “yes” people. The employees you can rely on. The clients who are game to take on a new challenge. The friend who will be there no matter what. But life is about balance. Checks and balances. When we say “yes” to one thing, we always have to say “no” to another (even

08 Jan
How a 156 year old company appeals to a wider and younger audience

In 2009, Burberry was one of the first fashion houses to live-stream a runway show. Look back to 1856, and it was a company that supplied British explorers with coats and tents for polar expeditions. So how did Burberry survive and maintain a high-level of success after 156 years? By remaining relevant. Chief Creative Officer,

02 Oct
Ask Questions, Raise Eyebrows

Picture a group of faces. They have their eyebrows raised. What does that say to you?  Simply put, it means they want to know more. Now picture those same faces, this time with furrowed eyebrows, like they’re saying “Don’t waste my valuable time.” If your audience’s eyebrows go down, it means they are shutting you down. They don’t


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