Who doesn’t want the easy ride? The problem is, unless you’re incredibly lucky, there is no such thing. I had a prospect recently on a Friday who wanted a detailed, strategic marketing proposal – with full pricing – on the following Monday. The request was close to being unreasonable, but I recognized it as a
Tag Archives: Advice
Unfortunately, it comes not from me, but from one of my favorite bloggers, Seth Godin. In my work with Butler University undergrads, I’m often frustrated by college age students who simply have no idea of how tough it can be to be seen as productive in the first days or months of a new job.
If only I’d known more about Navy Seal training when raising my kids. Adm. William H. McRaven, ninth commander of US Special Operations Command, talked about this life lesson in his commencement address at the University of Texas.(The University of Texas slogan is “What starts here changes the world.”) Every morning
This video is so challenging, I just had to share it. Ze Frank has divided the average American’s lifetime by using jelly beans to represent all of the things we do with our time: working, sleeping, eating, commuting, etc. He starts with 28, 835 jelly beans, or one bean per day,
Using statistics to support marketing strategy is nothing new. We marketers try to create messages that appeal to our clients’ customers, so the more we know about what their customers want, the better our messages, right? Not so much. While good data supplies important information and can certainly help avoid risk, it’s just not the
Listen closely, I want to tell you a story… What is it about storytelling that appeals so strongly to human nature? It’s about a connection which is why storytelling is your ultimate weapon, says Jonathan Gottschall, author of The Storytelling Animal. He writes, There is an important lesson about the molding
Any brand is only as strong as its weakest link. The question is: How do we grow and adopt our brand? As I wrap up this blog post series today, I want to talk about two things that are non-negotiable when it comes to branding – consistency and authenticity. More often than not, a lot
I recently wrote about How to Make Your Brand Stand Out from the Chaos through your logo. While your logo is the most obvious way for the world to identify your brand, there’s more you can do to get your brand noticed. Branding is more than graphic design, marketing materials and visual identity. It starts with you.