Tag Archives: advertising

05 Mar
Is Gamification for you?

We recently discussed the matter of e-commerce and whether it’s right for every brand. Today, I thought we’d take the digital discussion to the next level and raise the issue of gamification. Gamification is a way for brands to offer awards, badges and other fun ways to reward and recognize influencers, through mobile apps and

26 Feb
Coke is still it.

In its new “Come Together” campaign, Coke has — intentionally or not — put itself at the front of the country’s obesity epidemic. It’s a conversation that the company can in no way control so rather than go on the defense, Coke has decided to step up and become a part of that conversation. Like the


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