Too many people are under the mistaken impression that a brand is a logo. Or a corporate color scheme. Or a particular font. Truth is, it’s none of those things—and all of them.
Your brand, in the end, is everything that plays a role in securing a place in your clients’ hearts and minds. So yes, logos and associated accouterments matter—and I love seeing them come together—but there’s more to effective marketing. I dig deeper. I work with clients to assess, understand, and build their brands from the ground up.