Courtney Casteel Home
From the beginning of the launch of Courtney Casteel Home, my client wanted to create a lifestyle brand. So
we started with a marketing
plan built around the concept that home design is more
than lamps and furniture and wall décor: it’s about how people live.
Courtney Casteel Home celebrates a younger, hipper, affluent audience with a passion for living luxuriously
yet casually, is technically savvy and entertains with gusto. Beginning with a new logo, Katherine Waddell Consulting helped launch her on-line furniture and accessories store and develop a public relations and social networking media plan.
Note: Courtney and I are kindred spirits. We both share a passion for our businesses and often find ourselves texting about ideas in the middle of
the night.
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