Brooksource, established in 2003, was launched as an alternative to their entry-to-mid level support division called Technical Youth. Brooksource and Technical Youth have focused on Contract, Contract to hire and Direct Placement positions across the country by placing innovative and talented IT individuals for technical projects and hiring needs. Although Brooksource had been recognized for 9 consecutive years as one of Indiana’s most successful technology-based companies, a dated logo and marketing materials did not represent their success or their exponential growth.
Katherine Waddell Consulting was challenged with starting from scratch: a new logo, a new look and new collateral materials representing the vibrancy of the Brooksource brand. I also created this two minute animated video to launch the theme of their 2012 National Sales Meeting “Be Brooksource” and introduce the new Brooksource logo.
Note: This has been by far
the most fun I have had working on an account. I gave a speech about building the Brooksource brand to their leading sales people and was rewarded with cheers from the audience and hugs from the owners. I’ve never seen such interest and enthusiasm on the part of employees.
Calculated Hire began as the fourth division of Eight Eleven Group, the fast-growing parent company of Brooksource, Technical Youth, and Medasource.
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