Category Archives: Social Media

23 May
Sparking serendipity. Would it work for your company?

When Marissa Mayer called her Yahoo employees in from the field, she caused quite a stir. But perhaps the controversial CEO had more than productivity in mind…. Between tele-commuting and the “me” driven social media, many companies are finding a need to encourage and maximize employee interaction, particularly within the creative fields. Google is working

05 Mar
Is Gamification for you?

We recently discussed the matter of e-commerce and whether it’s right for every brand. Today, I thought we’d take the digital discussion to the next level and raise the issue of gamification. Gamification is a way for brands to offer awards, badges and other fun ways to reward and recognize influencers, through mobile apps and


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