Category Archives: Marketing

05 Mar
Is Gamification for you?

We recently discussed the matter of e-commerce and whether it’s right for every brand. Today, I thought we’d take the digital discussion to the next level and raise the issue of gamification. Gamification is a way for brands to offer awards, badges and other fun ways to reward and recognize influencers, through mobile apps and

28 Feb
Will e-commerce enhance your brand?

It almost seems laughable, the debate of whether or not a retailer would have an e-commerce site in 2013, but the truth is that many well-known brands have yet to cross over to the online retail world. From discount retailers like TJ Maxx to luxury brands like Hermes, there are still plenty of retailers that

31 Jan
Local is Hard

As we move forward into 2013, let’s get out of the mindset of ‘thinking big’ for a moment and focus on something that hits a little closer to home — in a big way. If your business is struggling when it comes to local marketing, you’re not alone. And I don’t just mean you’re in

17 Jan
Expand your brand with experience marketing

We talk a lot about “Do-good” marketing but a recent article in Ad Age makes a prediction that experiences are where the marketing world is heading in 2013. One of the most popular examples of this at the moment is MasterCard’s Priceless Cities program where in Chicago members are offered the


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