I once had a client who got very excited about the process of rebranding: the ideas, the concepts, the new logo, the new website, the new ads, the photography. But when it came to actually implementing a strategy, her eyes glazed over. The tedious process of a media strategy, the sometime onerous details of social
Category Archives: Experience marketing
Who doesn’t want the easy ride? The problem is, unless you’re incredibly lucky, there is no such thing. I had a prospect recently on a Friday who wanted a detailed, strategic marketing proposal – with full pricing – on the following Monday. The request was close to being unreasonable, but I recognized it as a
Unfortunately, it comes not from me, but from one of my favorite bloggers, Seth Godin. In my work with Butler University undergrads, I’m often frustrated by college age students who simply have no idea of how tough it can be to be seen as productive in the first days or months of a new job.
Using statistics to support marketing strategy is nothing new. We marketers try to create messages that appeal to our clients’ customers, so the more we know about what their customers want, the better our messages, right? Not so much. While good data supplies important information and can certainly help avoid risk, it’s just not the
We talk a lot about “Do-good” marketing but a recent article in Ad Age makes a prediction that experiences are where the marketing world is heading in 2013. One of the most popular examples of this at the moment is MasterCard’s Priceless Cities program where in Chicago members are offered the