Category Archives: Companies

01 Aug
If the employees who answer your company’s phone can’t help, don’t let them pretend that they can.

Seth Godin recently delineated 6 rules for treating inbound customer calls with respect. It’s delightful reading, especially his idea to “have a bright red light flash on the CEO’s desk whenever anyone, anywhere, is on hold for more than 5 minutes. If it gets to seven, have the call automatically route

23 May
Sparking serendipity. Would it work for your company?

When Marissa Mayer called her Yahoo employees in from the field, she caused quite a stir. But perhaps the controversial CEO had more than productivity in mind…. Between tele-commuting and the “me” driven social media, many companies are finding a need to encourage and maximize employee interaction, particularly within the creative fields. Google is working

07 May
No cell phones during meetings? Talk about a culture change.

Melissa Mayer isn’t the only CEO shaking up the culture of her company. Bob Flexon, CEO of Dynergy, started with $5 million in savings when he moved from fancy headquarters to a single open floor in a new building and swapped private offices for cubicles. But that was just a start. “Among other changes, he

12 Mar
What are you willing to give up?

Yahoo’s CEO Marissa Mayer caused more than a stir when she banned telecommuting for workers. The backlash was fast and ferocious, especially from critics who were quick to accuse her of turning back the clock on workplace flexibility for working moms. Let’s be honest here. People telecommute so they can reduce the conflict between work

17 Jan
Expand your brand with experience marketing

We talk a lot about “Do-good” marketing but a recent article in Ad Age makes a prediction that experiences are where the marketing world is heading in 2013. One of the most popular examples of this at the moment is MasterCard’s Priceless Cities program where in Chicago members are offered the


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