Category Archives: Branding

23 Apr
Why does Shutterfly succeed while Kodak flails?

Take a moment to think about your family photo albums. Now think about the photos on your iPhone….your computer…your Facebook page….sitting in your digital camera. And what about before the digital world…the rolls of film left undeveloped? It’s a problem that brands like Kodak and Fujifilm were unable to solve yet digital photography website

07 Mar
Back to basics.

Sometimes it’s hard to recognize the marketing world today. We see companies and brands forget their roots, getting so caught up in the hype of digital and social, the radical and influential — they forget the simple things. They drive policies and procedures into their employees to the point where they lose their ability to

28 Feb
Will e-commerce enhance your brand?

It almost seems laughable, the debate of whether or not a retailer would have an e-commerce site in 2013, but the truth is that many well-known brands have yet to cross over to the online retail world. From discount retailers like TJ Maxx to luxury brands like Hermes, there are still plenty of retailers that

17 Jan
Expand your brand with experience marketing

We talk a lot about “Do-good” marketing but a recent article in Ad Age makes a prediction that experiences are where the marketing world is heading in 2013. One of the most popular examples of this at the moment is MasterCard’s Priceless Cities program where in Chicago members are offered the

10 Jan
Top 50 Innovative Companies from Fast Company: Chipolte

Here’s a fresh idea for fast-food marketers — try telling customers the truth. At least that’s what’s working for Mark Crumpacker, the CMO of burrito chain Chipolte. Named as one of Fast Company’s 50 Innovative Companies in 2012, Chipolte is more than deserving of the title, with the chain opening a new


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