It seems like everywhere you turn lately, there’s a discussion about SEO. While one source says it’s critical to success, another says it’s a thing of the past. But maybe you’re just wondering what it IS. SEO is an acronym for Search Engine Optimization which is the process of improving visibility of online content in
S-E-O so simple
Some brands engage customers. Others go to extremes. Fred Noe, the CEO of Jim Beam knows a lot about his customers. His recent book “Beam Straight Up” includes knowing your customers as one of the five keys to the success and longevity of the Jim Beam brand. The others? Quality, Consistency, Discipline and Focus. But
Picture a group of faces. They have their eyebrows raised. What does that say to you? Simply put, it means they want to know more. Now picture those same faces, this time with furrowed eyebrows, like they’re saying “Don’t waste my valuable time.” If your audience’s eyebrows go down, it means they are shutting you down. They don’t
One of the first things we’re told in the business world is that we must have an elevator speech – in short, a speech explaining our product or service during the time it takes to ride an elevator. We’re rarely told, however, what an elevator speech should entail or how to create one. The problem
Any brand is only as strong as its weakest link. The question is: How do we grow and adopt our brand? As I wrap up this blog post series today, I want to talk about two things that are non-negotiable when it comes to branding – consistency and authenticity. More often than not, a lot
Most companies I know would love to be the “Nordstrom” of their industry. Everybody knows what that means. But many only have an inkling of the principles behind Nordstrom’s phenomenal customer service. I had my own experience with their legendary service just two weeks ago. While trying on a dress, sixty dollars cash slipped out
I recently wrote about How to Make Your Brand Stand Out from the Chaos through your logo. While your logo is the most obvious way for the world to identify your brand, there’s more you can do to get your brand noticed. Branding is more than graphic design, marketing materials and visual identity. It starts with you.
An executive I know sends a personal note every time he has contact with a client, a friend, a business acquaintance. Every time. Overkill?