S-E-O so simple

07 Oct
S-E-O so simple

It seems like everywhere you turn lately, there’s a discussion about SEO. While one source says it’s critical to success, another says it’s a thing of the past. But maybe you’re just wondering what it IS. SEO is an acronym for Search Engine Optimization which is the process of improving visibility of online content in

02 Oct
Ask Questions, Raise Eyebrows

Picture a group of faces. They have their eyebrows raised. What does that say to you?  Simply put, it means they want to know more. Now picture those same faces, this time with furrowed eyebrows, like they’re saying “Don’t waste my valuable time.” If your audience’s eyebrows go down, it means they are shutting you down. They don’t

11 Sep
Think like your customers.

Most companies I know would love to be the “Nordstrom” of their industry. Everybody knows what that means. But many only have an inkling of the principles behind Nordstrom’s phenomenal customer service. I had my own experience with their legendary service just two weeks ago. While trying on a dress, sixty dollars cash slipped out


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