When “I think” isn’t good enough.

08 Nov
Holiday Kick

Settling into the holiday season often feels like a license to kick back, relax and set ourselves on autopilot until after the New Year. Me? I love the idea of hitting it hard during the holidays — it can be a real competitive advantage in my book. Is it important to spend time with loved

30 Oct
Pinterest Marketing Campaign Study: Peugeot

Last week, I dicussed the Pinterest Marketing Campaign of the clothing company Guess. Using a campaign designed around contest that involved pinning images of colorful clothing, Guess brought brand awareness to Pinterest while also directing traffic to their website. Another company that used Pinterest for a similar purpose is the French car maker Peugeot, whose Panama unit recently

25 Oct
The Women Behind Gatorade

The preferred sports drink of professional athletes and construction workers, is branded by a team of women According to Gatorade’s VP of Marketing, Morgan Flatley,This came as a bit of a surprise to me. “Women tend to lead differently than men. They bring a more inclusive and consensus-building style, which has worked really well for this

11 Oct
Which 12 Hour Shift Do You Want?

My cousin, who had worked hard his entire life, used to say that to be successful you just have to work a half-day every day; just pick whichever 12 hour shift you want. I use this phrase a lot when I speak about entrepreneurship and what it really takes to make your business a success and


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