Coke is still it.

26 Feb
Coke is still it.

In its new “Come Together” campaign, Coke has — intentionally or not — put itself at the front of the country’s obesity epidemic. It’s a conversation that the company can in no way control so rather than go on the defense, Coke has decided to step up and become a part of that conversation. Like the

21 Feb
For starters, let’s just talk.

It may be a modern world, but some things never change. Last week I got a call from a CEO wanting to discuss adding social media to his marketing mix. But when I arrived, I realized this particular CEO wasn’t really interested in social media at all. He was just convinced he had to be

12 Feb
The cost of saying “yes.”

Driven people are “yes” people. The employees you can rely on. The clients who are game to take on a new challenge. The friend who will be there no matter what. But life is about balance. Checks and balances. When we say “yes” to one thing, we always have to say “no” to another (even

31 Jan
Local is Hard

As we move forward into 2013, let’s get out of the mindset of ‘thinking big’ for a moment and focus on something that hits a little closer to home — in a big way. If your business is struggling when it comes to local marketing, you’re not alone. And I don’t just mean you’re in

17 Jan
Expand your brand with experience marketing

We talk a lot about “Do-good” marketing but a recent article in Ad Age makes a prediction that experiences are where the marketing world is heading in 2013. One of the most popular examples of this at the moment is MasterCard’s Priceless Cities program where in Chicago members are offered the


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