I once had a client who got very excited about the process of rebranding: the ideas, the concepts, the new logo, the new website, the new ads, the photography. But when it came to actually implementing a strategy, her eyes glazed over. The tedious process of a media strategy, the sometime onerous details of social
Marketing is not an afterthought
Who doesn’t want the easy ride? The problem is, unless you’re incredibly lucky, there is no such thing. I had a prospect recently on a Friday who wanted a detailed, strategic marketing proposal – with full pricing – on the following Monday. The request was close to being unreasonable, but I recognized it as a
Unfortunately, it comes not from me, but from one of my favorite bloggers, Seth Godin. In my work with Butler University undergrads, I’m often frustrated by college age students who simply have no idea of how tough it can be to be seen as productive in the first days or months of a new job.
If only I’d known more about Navy Seal training when raising my kids. Adm. William H. McRaven, ninth commander of US Special Operations Command, talked about this life lesson in his commencement address at the University of Texas.(The University of Texas slogan is “What starts here changes the world.”) Every morning
There’s been a lot of talk about “native” advertising recently. A new buzzword in our industry, perhaps, but not a new concept. Todd Wasserman talks about the trend in online to move from banner ads to ads that are “unique and native to the experience” of the site. “A native ad is something that consumers read, interact
In his book The Icarus Deception, Seth Godin tells the fabled tale from Greek mythology. As we all remember from our childhood, the imprisoned Daedulus made wings by adhering feathers to a wooden frame with wax and string. Before their escape, he cautioned his son Icarus that flying too close to
This video is so challenging, I just had to share it. Ze Frank has divided the average American’s lifetime by using jelly beans to represent all of the things we do with our time: working, sleeping, eating, commuting, etc. He starts with 28, 835 jelly beans, or one bean per day,
If the employees who answer your company’s phone can’t help, don’t let them pretend that they can.
Seth Godin recently delineated 6 rules for treating inbound customer calls with respect. It’s delightful reading, especially his idea to “have a bright red light flash on the CEO’s desk whenever anyone, anywhere, is on hold for more than 5 minutes. If it gets to seven, have the call automatically route
Just as I’m reading David Brier’s column I remembered that the World’s Fastest Agency launched this spring as the world’s first 100% Twitter based ad. WFA promises to deliver a quality creative pitch within 24 hours. Perhaps David is really on to something. After all Twitter changed the way we communicate
Last weekend my son graduated from Loyola Law, and the keynote speaker reminded us of Aristotle’s directive to influence the listener when making an argument. Ethos, Logos, Pathos, the speaker repeated. In contemporary language: credibility, logic and motivation. As I listened to his challenge to his audience, I thought, Isn’t this a wonderful credo for