Every great team needs a proven team captain.

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Experience is often overrated. When it comes to being a marketing consultant, curiosity and strong ideas are more important.

But experience counts for a lot, too, and with more than thirty years in the business, I know what works and what doesn’t. It’s my background—paired with my passion for brand building—that makes me ideally suited to lead demanding marketing efforts.

During the course of my career, I’ve worked on a range of national and international brands, including Steak ‘n Shake, Walgreens, Wag’s Restaurants, Noble Romans, Eli Lilly and many more. I’ve also driven strategy for Hook Drugs, Indiana National Bank, Guarantee Auto Stores and Anthem Insurance. With my guidance, both small businesses and national organizations have found new ways to grow and reinvent themselves.

Prior to forming Katherine Waddell Consulting, I was co-founder and President of Morey & Waddell, Indiana’s first fee-based marketing and advertising firm.

Today, my job is to help CEOs optimize their marketing programs from the inside out – without politics, without gimmicks – just a lot of strong ideas, a little curiosity and plenty of experience.


Don’t take my word for it. Ask my clients about my work.

Frank Esposito, CFA
Managing Principal
Windsor Wealth Management

The Honorable Mitch E. Daniels, Jr.
Purdue University

Carlie Oakley
Chief Brand Officer
Eight Eleven Group

Kate Dolan
Kate Property Group

Ted Schenberg
Strand Analytical Laboratories

Leigh Ann O’Neill
Lauth O’Neill Physician Agency


Recent Press.


“Kathy brings fearless candor
and remarkable intuition to bear on every business problem, with game-changing results. If she lived in New York, she’d be one
of the marketing superstars of
the decade.

Mark Lubbers, Business and Energy Consultant



Few people have Kathy Waddell’s years of experience as a foot soldier and agency executive. She’s analytical, creative and a long range thinker. Who else would you partner with for critical decision making?

W. Dick Luchtman | Luchtman Computer Systems, Inc..



Kathy is quite skilled at determining how current marketing efforts are being perceived and in defining a realistic scope of work to make improvements right away.
She is a dynamic force for
change and able to strategically challenge traditional thinking.
I value tremendously her honest approach and style that has helped lead our organization
to significantly better
communication results..

Clark Lienemann | Executive Director, Mary Rigg Neighborhood Center


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