There’s been a lot of talk about “native” advertising recently. A new buzzword in our industry, perhaps, but not a new concept. Todd Wasserman talks about the trend in online to move from banner ads to ads that are “unique and native to the experience” of the site. “A native ad is something that consumers read, interact
Archives: August, 2018
In his book The Icarus Deception, Seth Godin tells the fabled tale from Greek mythology. As we all remember from our childhood, the imprisoned Daedulus made wings by adhering feathers to a wooden frame with wax and string. Before their escape, he cautioned his son Icarus that flying too close to
This video is so challenging, I just had to share it. Ze Frank has divided the average American’s lifetime by using jelly beans to represent all of the things we do with our time: working, sleeping, eating, commuting, etc. He starts with 28, 835 jelly beans, or one bean per day,
If the employees who answer your company’s phone can’t help, don’t let them pretend that they can.
Seth Godin recently delineated 6 rules for treating inbound customer calls with respect. It’s delightful reading, especially his idea to “have a bright red light flash on the CEO’s desk whenever anyone, anywhere, is on hold for more than 5 minutes. If it gets to seven, have the call automatically route