Archives: April, 2018

23 Apr
Why does Shutterfly succeed while Kodak flails?

Take a moment to think about your family photo albums. Now think about the photos on your iPhone….your computer…your Facebook page….sitting in your digital camera. And what about before the digital world…the rolls of film left undeveloped? It’s a problem that brands like Kodak and Fujifilm were unable to solve yet digital photography website

02 Apr
Weight Watchers reaches for higher hanging fruit with new marketing.

Sex sells — or at least that’s what the marketers at Slim Fast have been told. The household name weight loss drink launched a new series of ads this week, touting the benefits of weight loss when it comes to the bedroom. Interestingly enough, its competitor, Weight Watchers, has adopted a more holistic marketing campaign


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