Simplicity is key at AMEX


There’s a saying that goes, “You’re only as old as you feel.”

And how do we stay young? We act young.
It’s how 162 year-old company American Express has remained relevant in today’s market and remained one of the top-ranked credit card issuers in the world.

As this recent article from Ad Age states, senior VP-digital partnerships and development, Leslie Berland, “speaks the lingua franca of a startup: speed to market, simplicity, focusing on what hasn’t been done before.”

American Express, or as it’s more commonly known today (and yes, this is by design), AmEx, doesn’t try to compete for the user/consumer’s attention, it compliments and enhances the experiences the consumer is already engaged in.

Checking in on FourSquare? If you’re synched to the AmEx Sync program, you may just have scored yourself a statement credit. Chattering away on Twitter? Use a designated hashtag and receive credit.

Consumers are forever looking for ways to streamline. To get more by doing less. To simplify while seeking reward.

AmEx figured out the best way to do this in their line of business.

Can you do the same with yours?


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