Cheap trick or clever marketing?

Monday I received an email from LinkedIn thanking me for playing a unique part in their 200 million member community. Evidently I have one of the top 5% most viewed LinkedIn profiles for 2012. By clicking on “Read more” you could learn more about your “exclusivity.”

I didn’t think much of it until I saw a discussion on another website. 5% of 200 million puts me in an exclusive group of 10 million members. Wow. Now I know I’m special.
I don’t know how much activity LinkedIn achieved with this promotion. Perhaps being 1 in 10 million is better than 1 in 190 million for some. Not so much for me. On the other hand, I did read it, and I did click to read more. So no harm done.

Was LinkedIn’s promotion a cheap trick or clever marketing?

What do you think?

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