Hunting for holiday followers


Recovering from the pumpkin pie sugar rush and turkey hangover is also the perfect time to take a look at how marketers approached the Thanksgiving weekend sales war and take notes on how you can learn from their successes and mistakes.

Fast Company recently outlined five ways to get the most out of your social media marketing campaign, reporting

61% of holiday shoppers research their gift buying choices through social media.

While all of the tips were helpful, the following really stood out to me:

Respect the Relationship–and Your Brand
If you’re more of an upscale brand, don’t start marketing like you’re suddenly Walmart by throwing out a steady stream of random discount offers. The idea is to continue the relationship with your customers you had before the holidays and deepen it. As Charlie Cole, VP of Online Marketing at Lucky Brand, told Forbes, “Every consumer at this point is receiving 7, 10, 15 emails a day from stores that are taking advantage of the medium and sending every single day to make forecast. Think long-term, respect your customers, and maintain the relationship that pre-existed the holiday.”

Remember, social media is a medium to deliver a message – it’s your job to make sure that message is not only received, but also accurately reflects your brand.

Like Cole said, it’s about thinking long term, respecting your customers and maintaining relationships. The hunt is about respect.


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