Twitter: The Fear Factor

There are two sides to every coin. While the social media sharing site Twitter has been a great benefit to many brands, several CEOs say you won’t find them tweeting away any time in the near future. The Wall Street Journal recently published the article “140 Characters of Risk: Some CEOs Fear Twitter“, writing that despite the popularity of Twitter, microblogging chief executives like Jeffrey Immelt of General Electric are a rarity. According to a recent report by and analytics company Domoto:

Seven in 10 Fortune 500 CEOs have no presence on major social media networks such as Twitter, Facebook, LinkedIn, Pinterest and Google+.

Although many brands want to appear approachable and authentic, some leaders say they simply don’t have the time, but more importantly don’t feel comfortable, taking the risk – we’ve all heard how politicians, leaders and other public figures have been burned with leaked information that was never intended for the public eye.

The bottom line is that at this point in the relatively short life of social media, every brand and every CEO is different. While social media can be beneficial to your company or product, the most important thing is to feel knowledgeable and comfortable enough with the technology to use the tools properly. Because if a CEO chooses to take on social media without any training or education – well, that is something to be afraid of.

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