Archives: October, 2017

30 Oct
Pinterest Marketing Campaign Study: Peugeot

Last week, I dicussed the Pinterest Marketing Campaign of the clothing company Guess. Using a campaign designed around contest that involved pinning images of colorful clothing, Guess brought brand awareness to Pinterest while also directing traffic to their website. Another company that used Pinterest for a similar purpose is the French car maker Peugeot, whose Panama unit recently

25 Oct
The Women Behind Gatorade

The preferred sports drink of professional athletes and construction workers, is branded by a team of women According to Gatorade’s VP of Marketing, Morgan Flatley,This came as a bit of a surprise to me. “Women tend to lead differently than men. They bring a more inclusive and consensus-building style, which has worked really well for this

11 Oct
Which 12 Hour Shift Do You Want?

My cousin, who had worked hard his entire life, used to say that to be successful you just have to work a half-day every day; just pick whichever 12 hour shift you want. I use this phrase a lot when I speak about entrepreneurship and what it really takes to make your business a success and

07 Oct
S-E-O so simple

It seems like everywhere you turn lately, there’s a discussion about SEO. While one source says it’s critical to success, another says it’s a thing of the past. But maybe you’re just wondering what it IS. SEO is an acronym for Search Engine Optimization which is the process of improving visibility of online content in

02 Oct
Ask Questions, Raise Eyebrows

Picture a group of faces. They have their eyebrows raised. What does that say to you?  Simply put, it means they want to know more. Now picture those same faces, this time with furrowed eyebrows, like they’re saying “Don’t waste my valuable time.” If your audience’s eyebrows go down, it means they are shutting you down. They don’t


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