So many companies venture into social media not necessarily with a plan, but because they’re convinced they have to be there. Grey Poupon teaches us a few things.
This brand has actually created a Facebook and Pinterest presence that supports their brand positioning. Check it out here. Then, challenge your own marketing team to create a social media presence that does more than generate “awareness.” Use it for the interactive platform that it can be. Take notice that Grey Poupon has taken social media to the next level by launching their new website entirely on Pinterest.
Grey Poupon not only uses social media to tell a great story, they make it easy to participate, make it easy to share and they go after quality users who want to be involved with the Grey Poupon brand. It is incredibly impressive.