How to Make Your Brand Stand Out from the Chaos: Part II


I recently wrote about How to Make Your Brand Stand Out from the Chaos through your logo. While your logo is the most obvious way for the world to identify your brand, there’s more you can do to get your brand noticed. Branding is more than graphic design, marketing materials and visual identity. It starts with you.

It’s the tone of voice and the language you use.
It’s our dialogue with customers and how you get them involved in your process.
It’s customer service and how your employees are trained to communicate.
It’s your website and your support staff.
It’s how you check in with your clients and how often.

As Charlotte Beers would say,

“It ain’t about the work. It’s how you energize and develop relationships.”

Now that you have your logo in order, it’s time to take a look at your employees and see if their behavior is consistent with the message you want your brand to represent.

But how? It’s more simple than you think.

If you smile, communicate, dress appropriately and act professionally, your employees will notice. If you learn more about your employees than just their names, you create loyalty. If you invest in training, you earn their respect. Be the best you can be, and your employees will follow suit. That’s the best way to start building your brand.


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