One of the first things we’re told in the business world is that we must have an elevator speech – in short, a speech explaining our product or service during the time it takes to ride an elevator. We’re rarely told, however, what an elevator speech should entail or how to create one. The problem
Archives: September, 2017
Any brand is only as strong as its weakest link. The question is: How do we grow and adopt our brand? As I wrap up this blog post series today, I want to talk about two things that are non-negotiable when it comes to branding – consistency and authenticity. More often than not, a lot
Most companies I know would love to be the “Nordstrom” of their industry. Everybody knows what that means. But many only have an inkling of the principles behind Nordstrom’s phenomenal customer service. I had my own experience with their legendary service just two weeks ago. While trying on a dress, sixty dollars cash slipped out
I recently wrote about How to Make Your Brand Stand Out from the Chaos through your logo. While your logo is the most obvious way for the world to identify your brand, there’s more you can do to get your brand noticed. Branding is more than graphic design, marketing materials and visual identity. It starts with you.
An executive I know sends a personal note every time he has contact with a client, a friend, a business acquaintance. Every time. Overkill?