If you sell great service, then mean it.


Great service can be boiled down to the simplest of communications. How many times a week do you hear someone say, “I’ll try”? I think people who say, “I’ll try” are the same ones who are afraid to say, “I don’t know.”

I think clients would much rather hear: “There’s not a chance this will get done in that time frame. Give me two more days.” Or, “I need to put some thought into this. Let me get back to you with a realistic date for delivery.”

Picture this the next time you consider saying “I’ll try”. You’re shopping at your favorite clothing store, and you find the perfect dress shirt. It fits in all the right places, is made from a quality fabric and the price is right. The problem is, they have a small and they have a large but you’re a medium.

You approach the clerk and ask him if it’s possible to order you a medium.

Now, which answer would you rather hear? “I’ll try” or “I don’t know but I will go speak to my manager and be back with an answer in two minutes”?

I don’t know about you but for the perfect dress shirt, I’d much rather see what two minutes will get me.

It’s not that difficult. If you make a promise, deliver. If you can’t deliver, don’t promise. But please don’t say, “I’ll try.”


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